继《点石成金》之后，用户总是对的、显式设计等精彩不断，即将推出。。。。。。
The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web (VOICES) (Paperback)
Product Details
•Paperback: 312 pages
•Publisher: New Riders Press; 1 edition (August 21, 2006)
•Language: English
•ISBN-10: 0321434536
•ISBN-13: 978-0321434531
•Product Dimensions: 8.9 x 6.1 x 0.9 inches
•Shipping Weight: 15.5 ounces (View shipping rates and policies)
• Average Customer Review:
based on 2 reviews. (Write a review.)
•Amazon.com Sales Rank: #59,192 in Books (See Bestsellers in Books)
(Publishers and authors: Improve Your Sales)
中文版
•Ucdchina 成员范晓燕（Angela ）翻译
•2007 年8 月出版
Editorial Reviews
Book Description
How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.
About the Author
Steve Mulder is principal consultant at Molecular, an Internet consulting firm in Boston, and an internationally known speaker recognized for his work with personas. He’s a user experience expert who practices what he preaches, with over ten years of experience in user research, information architecture, interaction design, and usability. Ziv Yaar is the vice president of Internet strategy at Molecular, where he has spent over ten years helping companies develop technology and business strategies and has been at the forefront of merging the power of marketing analytics with personas.
Designing the Obvious: A Common Sense Approach to Web Application Design (Paperback)
Product Details
Paperback: 264 pages
Publisher: New Riders Press; 1 edition (October 12, 2006)
Language: English
ISBN-10: 032145345X
ISBN-13: 978-0321453457
Product Dimensions: 8.9 x 5.9 x 0.5 inches
Shipping Weight: 13.6 ounces (View shipping rates and policies)
•Average Customer Review: based on 15 reviews. (Write a review.)
•Amazon.com Sales Rank: #8,863 in Books (See Bestsellers in Books)
(Publishers and authors: Improve Your Sales)
中文版
• 何潇翻译
•2007 年10 月出版
Editorial Reviews
Book Description
Designing the Obvious belongs in the toolbox of every person charged with the design and development of Web-based software, from the CEO to the programming team. Designing the Obvious explores the character traits of great Web applications and uses them as guiding principles of application design so the end result of every project instills customer satisfaction and loyalty. These principles include building only whats necessary, getting users up to speed quickly, preventing and handling errors, and designing for the activity. Designing the Obvious does not offer a one-size-fits-all development process--in fact, it lets you use whatever process you like. Instead, it offers practical advice about how to achieve the qualities of great Web-based applications and consistently and successfully reproduce them.
About the Author
Robert Hoekman, Jr., is a professional Interaction Designer and Usability Specialist who has worked with GoDaddy.com, Macromedia, Adobe, United Airlines, Cisco Systems, and countless others to provide superior user experiences to a wide range of audiences. In addition to his other writing credits, Robert authored the movie-based training course Flash User Experience Best Practices, the Flash design basics book Flash Out of the Box, and the seven-part InformIT.com series "Designing the Obvious."
User Interface Design for Mere Mortals(TM) (For Mere Mortals) (Paperback)
Product Details
•Paperback: 312 pages
•Publisher: Addison-Wesley Professional; 1 edition (May 9, 2007)
•Language: English
•ISBN-10: 0321447735
•ISBN-13: 978-0321447739
•Product Dimensions: 9.1 x 7 x 1 inches
•Shipping Weight: 1.2 pounds (View shipping rates and policies)
•Amazon.com Sales Rank: #238,170 in Books (See Bestsellers in Books)
(Publishers and authors: Improve Your Sales)
中文版
•译者遴选中，有意者请联络cjk@hzbook.com
Editorial Reviews
Book Description
User Interface Design for Mere Mortals takes the mystery out of designing effective interfaces for both desktop and web applications. It is recommended reading for anyone who wants to provide users of their software with interfaces that are intuitive and easy-to-use. The key to any successful application lies in providing an interface users not only enjoy interacting with but which also saves time, eliminates frustration, and gets the job done with a minimum of effort. Readers will discover the secrets of good interface design by learning how users behave and the expectations that users have of different types of interfaces.
Anyone who reads User Interface Design for Mere Mortals will benefit from
• Gaining an appreciation of the differences in the “look and feel” of interfaces for a variety of systems and platforms
• Learning how to go about designing and creating the most appropriate interface for the application or website being developed
Becoming familiar with all the different components that make up an interface and the important role that each of those components plays in communicating with users
Understanding the business benefits that flow from good interface design such as significantly reduced support costs
Gaining invaluable insights into how users behave, including the seven stages of human interaction with computers
Working through case study based, in-depth analysis of each of the stages involved in designing a user interface
Acquiring practical knowledge about the similarities and differences between designing websites and traditional desktop applications
Learning how to define, conduct, and analyze usability testing
Through the use of the proven For Mere Mortals format, User Interface Design for Mere Mortals succeeds in parting the veil of mystery surrounding effective user interface design. Whatever your background, the For Mere Mortals format makes the information easily accessible and usable.
Eric Butow is the CEO of Butow Communications Group (BCG), a technical writing and Web design firm based in Roseville, California. Eric has authored or co-authored eight books since 2000 including Special Edition Using Microsoft Windows Vista. Eric has also been a technical editor for various computing books and has written articles for international publications including SD Times and Intercom, the magazine of the Society for Technical Communication.
About the Author Eric Butow is the CEO of Butow Communications Group (BCG), a technical writing and Web design firm based in Roseville, California. Eric has authored or coauthored eight books since 2000, including Master Visually Windows 2000 Server, Teach Yourself Visually Windows 2000 Server, FrontPage 2002 Weekend Crash Course, C#:Your Visual Blueprint, Creating Web Pages Bible,Dreamweaver MX 2004 Savvy,The PDF Book for Microsoft Office,and Special Edition Using Microsoft Windows Vista. Eric has also been a technical editor for various computing books and has written articles for international publications including SD Times and Intercom, the magazine of the Society for Technical Communication.
Eric is also an online course developer and instructor. He has developed two Windows XP networking courses–one for Windows XP Home Edition users and the other for Windows XP Professional users–for Ed2Go. Eric has also developed RoboHelp and Windows Vista multimedia courses for Virtual Training Company (VTC). In addition, he is a course developer and instructor for the California State University, Sacramento College of Continuing Education Technical Writing Certificate Program.
When Eric isn’t busy writing, teaching, or running his own business, you’ll find him reading, hanging out with friends (usually at the nearest Starbucks or bookstore), or enjoying the company of his family at his parents’ home in the Sierra foothills or the family vineyard in northern California.